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National News from Poland
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Friday 10th February 2012
Breast cancer ad provokes storm
26th March 2010© PD
The campaign aims to draw attention to the seriousness of breast cancer
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The groups took exception to the slogan “I check the breasts of my workers on my own”, which had been included in the programme of a hospital in Opole aimed at encouraging employers to make sure their female employees are screened for breast cancer.
“This is a sexist slogan that obviously brings sexual molestation to mind,” the head of the Feminoteka foundation, Joanna Piotrowska, was quoted on the website as saying. “This campaign treats women as objects and is not far removed from advertisements in which girls flaunt their breasts over car bonnets, ...
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