Zubrowka targets US

21st January 2011

Americans are now able to enjoy one of Poland's most famous vodkas

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Zubrowka, one of Poland’s leading and most recognisable brands of vodka, is attempting once again to break into the American market.

For years producer Polmos Bialystok has tried to find a way to remove the chemical compound ‘coumarin’, a substance contained in the vodka thanks to its distinctive blade of bison grass, due to it being illegal in the US. After numerous headaches, it has finally come up with a solution.

With importing the drink banned by the Bureau of Alcohol, Tobacco and Firearms in 1978, a number of alternative brands have attempted to fill the void. However, the original bison-vodka hit the shelves of the US before Christmas under the name ‘Zu’ - a move to tr ...

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