Era in for makeover

19th March 2011

Era's rebranding looks set for the summer

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PTC, the parent company of Era Mobile, has announced that the network will more than likely see a massive rebranding campaign at some point during the summer.

According to legal paper Dziennik Gazeta Prawna, the rebranding of the network, which has now been taken over by German-owned operator T-Mobile, is set to cost anything between PLN 60 - 100 mln.

With the huge amounts of money involved, and the estimated size of the upcoming campaign, the rebranding is expected to be the biggest of its type since 2005’s rebranding of the Idea network to Orange.

The paper reports that the transition will occur sometime during the summer months, most likely June, July or August, although no spe ...

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