Bored with the billboard

30th April 2011

Billboard advertising is down on last year

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A new report has show that advertisers in Poland are looking away from one of the more traditional forms of advertising - the billboard.

Figures from the Outdoor Advertising Chamber of Commerce point to the fact that outdoor billboard advertising amounted to a total of PLN 115.5 mln during the first quarter of 2011 which is 5 percent less than the same time last year.

This figure marks a significant deepening in the overall decline of 2010, which was only 0.7 percent lower than the previous year.

“We can take into account a number of reasons for the drop,” says wirtualnemedia.pl president Lech Kaczon. “The acquisition of News Outdoor Poland by Stroer Out-of-Home, investment i ...

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