Turning off the TV

8th October 2011

More and more poles are choosing to watch shows on their computers

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New figures printed in Gazeta Wyborcza suggest that an increasing number of homes are choosing to ditch their TV sets.

According to statistics by Izmalkowa Consulting on behalf of PanMedia Western, approximately 700,000 households do not currently own a television set - a number that is rapidly growing.

“Back in 2007 [when Izmalkowa Consulting first conducted research into viewing habits] the TV was an essential part of the furniture,” says Ewa Goralska, a spokeswoman for PanMedia Western.

The paper points to computers as being the main factor behind this new trend, with Poles preferring to watch films and programmes online due to a wider variety of choice.

“Until recently, n ...

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