Advertising goes into recession

8th May 2009

The advertising industry says that although internet revenue is on the up the industry as a whole has been dealing with a recession in Q1 of 2009.

The advertising industry says that although internet revenue is on the up the industry as a whole has been dealing with a recession in Q1 of 2009. Ad revenue is continuing to fall off in all areas of the industry except the internet as important ad buyers from the computer, automotive and finance sectors cut back on spending.
In total the advertising market shrunk by PLN 160 mln (EUR 37 mln) in the first quarter alone. Newspapers and magazines have come off worst of all. Daily newspapers lost 19 percent of income with magazines losing 16 percent o ...